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Elephant

Creator/Folder: Joseph Wu
Photographer: Staudinger + Franke
Date: 1997
Diagrams: This model is not diagrammed. If it is one of mine, I have not had the time to draw diagrams. In other words, instructions are not available.
Agency: K.I. Lipton
Client: GBR (German manufacturer)

One of a series of four advertisements for a German manufacturer of folding machines (i.e. machines that fold brochures, etc.). This elephant is a two-piece model. I first designed the head, planning to integrate it with the body later. I liked the head so much that I left it, devising a simpler body to go with it.


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Saturday, July 30th, 2005 [22:37:28 EDT]