Creator/Folder: Joseph Wu
Photographer: Sigurd Kranendonk
This model is not diagrammed. If it is one of mine, I have not had the time to draw diagrams. In other words, instructions are not available.
Agency: Red Cell Not Just Film (Netherlands)
PCM is a major publisher in the Netherlands. They operate the four largest Dutch-language newspapers. In this campaign, they wished to inform current and future advertisers about new advertising opportunities in their newspapers.
The lion is a multi-piece origami sculpture, and is folded from 10 sheets of paper. The coloured portions were added on a computer.